Selected work

A curated overview of production case studies, technical architecture audits, and generative engine research. At Plain Arc Studio, we bridge senior international search strategy with hands-on generative AI experimentation to solve complex visibility challenges.

Projects & research

From scaling an AI-generated site to 2.77 million clicks and driving digital strategy for global brands like L'Oréal, to deep GEO entity testing and complex multilingual migrations.

Initiate a collaboration

Have a complex technical SEO migration, an international visibility puzzle, or an experimental generative AI initiative in mind? Reach out with an outline of your project goals to explore practical, measurable solutions together.